funnel drop-offs
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Every row is a funnel stage or stage-to-stage hand-off, weekly. Cell color = how far that week sits from the stage’s pre-break baseline (its median over the weeks before May 4): red = below, green = above. A red-ringed cell marks the first sustained break. Scan a column to see what a given week broke; scan a row to see when a given stage broke. Hover anything for the exact numbers.
Auto-detected: a stage “breaks” the first week it runs ≥10% below its baseline and stays there. Sorted by how bad it is right now (last full week).
Same data as the radar, drawn out. Gray dashed line = the pre-break baseline. Dotted verticals = known interventions (popup off/on, affiliates cut, URL tests live/paused, the two adjudicated break dates). The last point is a partial week — hollow.